Meet Our Founder
Where protection began with people
Since 2012, My ELink (M) PLT (formerly known as My ELink Consultancy) has been more than an insurance consultancy, we’ve been a partner who believes protection should be simple, human, and built on real value.
Our story began with Winnie Tan in 1998. With over 27 years of experience, she built My ELink on a simple philosophy: insurance isn’t about selling products, it’s about creating win-win solutions. That vision continues to guide us as a trusted partner today.
Mission & Vision
Beyond protecting assets, we empower peace of mind
We protect what matters most – your home, car, business, and beyond. Backed by strong insurer partnerships, we create flexible solutions designed around your needs.
With principal insurers and MyEG by our side, we go further than insurance, from instant road tax renewals to seamless vehicle transfers.
Because protection isn’t just paperwork, it’s peace of mind. Our dedicated team works to safeguard your world, so you can focus on living it.
Milestones & Achievements
Driven by solid strategies, hard work and diligent effort, My Elink Consultancy has earned numerous industry recognitions from our panel of insurers across the years
- 2009 – AIG Bronze Agent
- 2010 – AIG Bronze Agent / Berjaya Sompo Gold Agent
- 2011 – AIG Silver Agent / Berjaya Sompo Gold Agent
- 2012 – AIG Gold Agent / Berjaya Sompo Gold Agent
- 2013 – AIG Gold Agent / Berjaya Sompo Gold Agent / Allianz Elite
- 2014 – AIG Gold Agent / Berjaya Sompo Gold Agent / Allianz Elite / Ace Jerneh Emerald
- 2015 – AIG Gold Agent / Berjaya Sompo Gold Agent / Allianz Elite / Ace Jerneh Ruby
- 2016 – AIG Platinum Agent / Berjaya Sompo Gold Agent / Allianz Elite / Chubb Ruby
- 2017 – AIG Platinum Agent / Berjaya Sompo Gold Agent / Allianz Elite / Chubb Ruby
- 2018 – AIG Platinum Agent / Berjaya Sompo Platinum Agent / Allianz Elite / Chubb Emerald
- 2019 – AIG Diamond agent (Best in Auto) / Berjaya Sompo Platinum Agent / Allianz Elite / AXA Bronze Agent
- 2020 – AIG Diamond agent (Consumer Business, Top in Auto) / Berjaya Sompo Platinum Agent / Allianz Elite / AXA Gold Agent / Chubb Silver
- 2021 – AIG Top Auto Producer + Top Producer All Lines of Business – Northern Zone / Berjaya Sompo Gold Agent / Allianz Elite & Allianz 10 Years Loyalty Program / AXA GoldPlus Agent
- 2022 – AIG Top Producer Auto (by highest GPW) + Top Producer Northern Champion & Agent of The Year BERJAYA Top Profitable Agency (KL Agency 2)